Good news so far on cruelty-free, but still a long way to go
The Independent newspaper ran with a front page story last week that was immensely gratifying, and is available to read here. Sales of factory-farmed chickens have nosedived since the high-profile Chicken Out campaign began, raising awareness of the cruelty intrinsic to this sector of the poultry industry.
Consumers were urged by high-profile chefs Jamie Oliver and Hugh Fearnley-Whittingstall to pay more for chickens raised as free-range, organic or under the Freedom Food banner (the RSPCA’s gold standard for shed-raised birds, involving more space, less birds in that space, and diversionary toys and ladders and platforms to prevent boredom).
tags: animal cruelty, Channel 4, chickens, documentaries, factory farming, Hugh Fearnley-Whittingstall, intensive farming, Jamie Oliver
