The Meatrix
An animation about factory farming—and it manages to get several points across in just a few minutes. No mean feat! Personally, I think it’s brilliant.
tags: animals, environment, factory farming, food, meatGood news so far on cruelty-free, but still a long way to go
The Independent newspaper ran with a front page story last week that was immensely gratifying, and is available to read here. Sales of factory-farmed chickens have nosedived since the high-profile Chicken Out campaign began, raising awareness of the cruelty intrinsic to this sector of the poultry industry.
Consumers were urged by high-profile chefs Jamie Oliver and Hugh Fearnley-Whittingstall to pay more for chickens raised as free-range, organic or under the Freedom Food banner (the RSPCA’s gold standard for shed-raised birds, involving more space, less birds in that space, and diversionary toys and ladders and platforms to prevent boredom).
tags: animal cruelty, Channel 4, chickens, documentaries, factory farming, Hugh Fearnley-Whittingstall, intensive farming, Jamie OliverBoycott Tesco starting today, improve the lives of millions of chickens now and in the future
It’s time not only to stop buying cheap chicken because of the appalling cruelty involved, but to boycott Tesco stores completely after the supermarket giant stuck two fingers up this week at animal welfare and farming groups by cutting the retail price of its standard whole chicken to £1.99. This is, of course, because the Chicken Out (see sidebar, left) and other associated campaigns have led to more and more people rejecting cheap chicken in favour of free-range and organic.
tags: animal cruelty, chickens, factory farming, Tesco
