Businesses sell your sexuality for money

Businesses are giving out personal and confidential details about customers to third parties in a bid to boost sales, an internet security firm has claimed, with a fifth willing to give out credit card information and seven per cent happy to disclose customers’ sexual orientation–the latter raising the questions of why is our sexual orientation kept on databases in the first place, how is it discovered, and which companies think it’s appropriate to their businesses for them to hold such intimate information.

One in five said they had given out credit card details, one in seven would reveal information about customers’ political affiliations, and one in 10 would disclose their religious beliefs. Sixty per cent of marketing and data protection executives at 900 firms said they had had a data breach in which customer information was lost. Nearly ninety per cent said the incidents were not reported to customers.

Monday, June 23rd, 2008

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