The folks at Engadget have posted rumoured details of the next-gen Apple TV. Among the unsubstantiated rumours that the entire article is composed of, is the declaration that Apple is to rename the re-engineered device the iTV. Much unintended hilarity and tunnel vision among Americans has ensued in the article’s comments section, with UK readers rightly scoffing some of the Yankee declarations that can only be made by people who are absolutely rock-solid certain of Apple having god-like powers to just take over the name of a major British terrestrial TV broadcaster that has been in operation since the 1950s. [...]