I am never using Facebook Ads again. You literally throw your money onto Mark Zuckerberg’s cash mountain and he laughs in your face and pees on your shoes. It is beyond belief just how big the divide is between what Facebook Ads promise before you click ‘yes’ to start a campaign and afterwards, in terms of what they utterly fail to deliver.

If this happens to all small businesses and sole traders, Facebook isn’t helping, it’s hurting. It’s sucking everyone but itself down into a hole. Next time, when I’ve got the money to try something again, I’ll see if Google can actually do something to help my business grow, not rob me of my teensy-tiny marketing spend.

Facebook Ads, meanwhile, can Kiss My Profile.